Category: DIY PR Help Notes
The news items published under this category are as follows.
All Black businesses need publicity but few get it because they know the secrets.
Posted by
ReadingSpreeDotCom
on
Thursday, March 08, 2007
From time to time, people ask me how public relations has changed during the two decades in which I’ve been seeking publicity. My answer: technology. Twenty years ago, the fax machine was a newfangled novelty. Our primary means of communicating with journalists was the telephone and the US Mail. The advent of e- mail and the web has made life easier in many regards and tougher in others - namely, thanks to hordes of clowns with money making schemes and software that "blasts" press releases indiscriminately to reporters, it’s become very hard to get your e-mails through to spam-weary reporters.
Posted by
mpivon
on
Monday, September 26, 2005
One particularly hot south Texas day, I was making a routine sales call to a family Mexican restaurant. Angela, with whom I had an appointment, is a real "hands on" lady. She can't sit still in her restaurant and let others do all the work. Therefore, it's always a bit of a wait to talk to her. But, this place has great iced tea, so I didn't mind the wait. I finally got some of her time, where she sat down, covered in flour as usual. I have a strong amount of respect for Angela. She's such a strong entrepreneur, and, she makes a great glass of iced tea. I really wanted to provide her with specifically the right kind of marketing that she was looking for. I asked her if there was anything she had in mind for her marketing efforts. She barely hesitated, and said, "I want it to be common knowledge that my restaurant is a member of this community!"
Posted by
mpivon
on
Monday, September 26, 2005
I am often reminded of the following true story whenever I encounter a hostile customer or prospect, witness a scene where someone is losing their cool or observe someone getting chewed out for something that they may or may not have done.
Posted by
mpivon
on
Monday, September 26, 2005
Is it News? A Manufacturing PR Checklist
Posted by
trcutler
on
Thursday, June 09, 2005
It’s difficult enough running the day-to-day aspects of a business, let alone trying to drum up new business as you go. But according to Shannon Cherry, APR, even if you have additional staff helping to get the word out about your products and services, location and prices, delivery and sales support, news releases can make your company grow faster.
Posted by
mpivon
on
Friday, December 31, 2004
You know in your gut that you have a great product and that the market for that product is far larger than the few thousand searches it gets in the engines each month. You suspect, rightly, that many potential customers simply don’t know this product is available online.
Posted by
mpivon
on
Friday, December 31, 2004
What is an Acceptable Response? Many online marketers work odd hours, with no beginning of the day and no real end. How does this impact support and customer service inquiries? Some small businesses are afraid to reply to customer queries off-hours, fearful that the message time-stamp will betray them as a small business. The Internet however is timeless. The fact is customers appreciate a quick response. With the globalization of the Internet federal holidays are blurred. Customers expect timely responses and often make little note of the time zone the vendor they are working with.
Posted by
mpivon
on
Friday, December 31, 2004
The New Year is here and we all are making our resolutions. What about yours? What’s your business resolution for the upcoming year? Taking stock of where a company is and where it's headed is always good to do a couple of times a year.
Posted by
mpivon
on
Friday, December 31, 2004
Whenever you deal with the news media, there are two primary rules to keep in mind at all times:
1. All journalists secretly believe they will someday win the Pulitzer Prize.
2. No journalist ever won the Pulitzer by writing nice things about American business.
Therefore: If a journalist finds out something negative about your company, expect to see it in the news.
Posted by
mpivon
on
Friday, December 31, 2004