Category: DIY PR Help Notes
The news items published under this category are as follows.
A few months ago, I was pulling out of a parking lot when a huge van caught my eye. It wasn't the vehicle so much as the fact that there was a gigantic television screen attached to the back. I was so wrapped up in watching the screen that when the van pulled out of my view, I finally remembered that I was driving, not in a position to be paying attention to anything other than the road.
Posted by
mpivon
on
Wednesday, December 22, 2004
As the year enters the fourth quarter, many businesses and entrepreneurs are making plans and budgets for the year 2002. Those plans could include anything from setting up goals for new products to preparing marketing, sales and PR/publicity campaigns. When it comes to your publicity plan, WHEN you launch your campaign can be just as important as what and how you launch.
Posted by
mpivon
on
Wednesday, December 22, 2004
If you understand how positive news stories can contribute to positive business performance, then you should know that the summer period offers you a unique media relations opportunity to increase your coverage and "free ink." Here's what you need to know to formulate a headline-generating PR strategy in July and August.
Posted by
mpivon
on
Wednesday, December 22, 2004
Finding a great way to market that is surely going to bring in some profits from new customers is tough predicament. That's where marketing in magazines comes into play.
Posted by
mpivon
on
Wednesday, December 22, 2004
Have you priced big media ads lately? Yikes! A big ad in your daily newspaper can run you a couple thousand bucks. Radio commercials, which used to be cheap, can cost several hundred dollars each. And let's not even talk about the price of TV commercials.
Posted by
mpivon
on
Wednesday, December 22, 2004
The media and public love certain kinds of personalities. Although few of us really have those personalities, all of us can cultivate the public image that we have one of them.
Posted by
mpivon
on
Wednesday, December 22, 2004
If you're in business, especially if you are doing business on the Internet, the day will come when you are invited to do a media interview. Perhaps someone has read your online articles and is impressed, or perhaps your local newspaper or television station is profiling interesting Internet entrepreneurs in their community. Whatever the reason, you are being given an excellent opportunity to promote your business. To get the most mileage from your interview, consider the following tips:
Posted by
mpivon
on
Wednesday, December 22, 2004
The Internet has quickly become the default launch point for many media pitch campaigns. Business owners have quickly grasped the ease at which they can blast their news out through online newsletters, email campaigns and online wire services. Essentially the Internet has made getting your name in the media seem a whole lot easier. BUT just because your news release happens to appear on a website somewhere, does that mean it's actually being read?
Posted by
mpivon
on
Wednesday, December 22, 2004
Guidelines to create a business-building newsletter
Posted by
bskcom
on
Tuesday, December 21, 2004